GRAPHIC DESIGN
Color and Gradient exploration
The Project:
As an Instructional Designer, we commonly find ourselves seeking new ways of presenting information.
I wanted to explore the idea of gradient design from the perspective of color theory and palette utilization.
That way – I could open up creative avenues within vague brand guidelines.
The Goal:
Experiment with gradients by creating unique blends utilizing various color palettes to emulate client needs.
These can be used for:
Presentation slides, Document Creation, Iconography, Illustrator, Motion design, and so much more.
Designs:
These are three examples of different gradients that can be generated.
Desert_01
This captivating gradient seamlessly blends warm tones of golden yellow and deep burnt orange, evoking the serene and majestic beauty of a desert sunset. The gentle transition of colors creates a soothing and tranquil atmosphere, reminiscent of the calm and stillness found in expansive desert landscapes. This gradient is ideal for use in travel blogs, nature-themed websites, or wellness and relaxation content. It invokes feelings of warmth, peace, and introspection, making it perfect for projects aiming to convey a sense of calm and natural beauty.
Azura_02
This gradient blends soft hues of pink, purple, and green, creating a tranquil and mystical atmosphere. The smooth transition of colors evokes a sense of calm and introspection, reminiscent of a peaceful twilight or a serene forest at dusk. Ideal for use in wellness and meditation apps, nature-inspired websites, or artistic portfolios, this gradient invokes feelings of tranquility, creativity, and harmony. It’s perfect for projects that aim to convey a soothing and contemplative mood.
Nexus_03
This gradient features a rich blend of deep blues, purples, and hints of soft yellow, creating a dynamic and immersive visual experience. The smooth transition between colors evokes a sense of depth and mystery, reminiscent of a starry night sky or a vibrant dusk. Ideal for use in tech-related projects, digital art portfolios, or futuristic-themed content, this gradient invokes feelings of innovation, intrigue, and inspiration. It’s perfect for projects that aim to convey a sense of modernity and exploration.
Year
2022
Tools
Adobe Illustrator
Services
Graphic Design
Project
Color and Gradient Exploration
Lessons learned:
Delving into color theory reinforced the significance of color harmony and contrast in visual communication. Understanding how different colors interact helped me create gradients that are not only aesthetically pleasing but also enhance readability and engagement in instructional materials.
Experimenting with gradients allowed me to see how flexible design can be, even within strict brand guidelines. By exploring various color palettes and blending techniques, I discovered innovative ways to stay true to brand identity while injecting fresh visual interest and dynamism into my designs.
Template:
Creating these has never been easier – using just illustrator and their built-in freeform gradient tool.
