GRAPHIC DESIGN - PRINT
EVENT MATERIALS THAT INSPIRE
The Project:
While at Apple, I was tasked with designing a gift card for our organization’s annual conference. The goal was to create a card that was not only cool and memorable but also suitable for physical distribution to attendees.
The Theme:
Our organization had just expanded its product offerings and we wanted to commemorate this milestone for our employees.
This inspired our theme: Momentum.
Designs:
These are the options that were presented to the client: Two Front & Four Back Designs.
Year
2022
Client
Apple
Services
Graphic Design, Project Management
Project
Gift Card - Event
Design Thinking:
Understanding the importance of making a strong first impression, I developed two distinct design concepts. This approach allowed us to explore various creative directions and ensure we were on the right track.
Each concept provided a clear vision, helping to guide the decision-making process early on and ensure the final product met the high standards expected by our learners.
In designing this project, I focused on two key aspects: capturing both the “speed” of our progress and the “emotion” of this exciting time. This dual approach allowed me to create a design that truly reflected the dynamic and forward-moving spirit of our organization.
Printing:
Ensuring a seamless production process, I collaborated closely with third-party printing services to guarantee accurate color matching, font consistency, and incorporation of all client-specific data. This meticulous attention to detail ensured the final printed gift cards met our high standards and quality expectations.
