ABOUT ME
Technology has been an integral facet of my life for as long as I can remember. Exploring digital worlds became an escape for me; a way to take my mind places circumstance could not. As I grew older, I started to merge these passions with trade, starting my freelance photography career at 13 as a high school freshman. I had spent so much time of my childhood in the unknown – when I got the chance to dream, I took it.
My professional journey has been driven by a desire to change the culture of work from a negative, routine-driven environment to a vibrant space where learning and growth are celebrated. I believe that training should be an empowering experience that bridges the gap between digital immigrants and digital natives, recognizing the unique strengths and needs of each group.
Too often, we make assumptions in training that can alienate and frustrate learners. My mission is to create educational experiences that are inclusive, engaging, and tailored to meet diverse needs. By leveraging innovative technologies and learner-centric methodologies, I aim to transform the way people perceive and engage with workplace learning.
EXPERIENCE
Jun 2022 - Oct 2023
Instructional Designer & Content Developer
Apple · Contract
Role Overview:
Instructional Designer embedded within a Fortune 100 company through Hero Digital, focused on creating impactful, learner-centric training solutions for a global advertising sales organization.
Key Achievements:
- Video-based Learning Program: Led the end-to-end development of a comprehensive video learning program, including content creation, strategy, and CMS/LMS integration.
- Training Presentation Design: Designed and optimized over 25 learner-centric presentations, maintaining org-wide instructor-led training template and process.
- Course Development: Created multimedia assets – such as videos, interactive components, and templates, for custom course creation using Adobe Captivate.
- Visual Branding: Spearheaded the implementation of an updated learning brand system, emphasizing adult learning principles and learner-experience design.
- Stakeholder Collaboration: Worked with internal stakeholders, SMEs, program managers, and cross-functional teams to assess training needs and develop tailored learning solutions aligned with global goals.
- Impact Assessments: Conducted evaluations to measure program effectiveness, leveraging data-driven insights for continuous improvement.
Highlights:
- Cost and Time Savings: Streamlined video production through template and training creation for L&D team, reducing reliance on expensive third-party services and cutting production time from 2-3 months to about a month per video.
- Strategic Program Enhancements: Leveraged assessment and Industry case study data to refine learning materials and develop effective program management strategies for an L&D team impacting an organization with over 1K people.
- Improved Learning Delivery & Scalability: Championed an omni-channel approach to knowledge enablement through the automation of tasks, flexibility with delivery methods, and internal knowledge dissemination.
Dec 2021 - Jun 2022
Instructional Designer & Education Project Coordinator
TradeStation Group Inc.
Role Overview:
Instructional Designer/Project Coordinator within the Education Department, creating, facilitating, and optimizing public-facing training content while offering expertise in learning and development consultation.
Key Achievements:
- Product Development: Facilitated the integration of a newly acquired company into the Education organization, orchestrating cross-functional initiatives to deliver a robust educational platform featuring both paid and free content.
- Curriculum Development: Collaborated with stakeholders and SMEs to modernize instructional content, aligning learning product offerings with updated regulatory standards.
- Project Management: Implemented streamlined project management practices across content creation and operational teams by developing compliance tracking templates and updating workflows in JIRA.
- Webinar Hosting & Event Management: Fostered relationships with vendors, speakers, and sponsors, overseeing live sessions with industry leaders and guiding discussions to enhance interactivity and learner retention in both physical and virtual public-facing events.
Highlights:
- Innovative Content Delivery: Introduced interactive and multimedia elements into training and event materials, enhancing engagement and knowledge retention among learners.
- Improved Compliance Tracking: Developed and implemented a comprehensive audit and categorization system for over 1,000 pieces of content, establishing an efficient compliance process for regulatory checks
Jul 2021 - Nov 2021
Instructional Designer & Content Developer
Apple · Career Experience
Role Overview:
Selected for organizations pilot – career experience program as candidate in Instructional Design & Content Development with Ad Platforms.
Key Achievements:
- Learning Product Development and Alignment: Re-imagined learning experiences for existing training content to align with updates to Apple’s voice and brand standards, eliminating the need for expensive third-party designers.
- Standardization and Efficiency: Designed and implemented org-wide Instructor-led training Quip guides and Keynote templates, significantly reducing development time from months to weeks, while ensuring consistency across training materials.
- Video Production Optimization: Accelerated video production by establishing frameworks and guidelines for Apple Motion & Final Cut Pro, eliminating the need for expensive external vendor projects and enhancing internal capabilities.
- Diversity, Equity, and Inclusion (DEI) Leadership: Led a cross-functional initiative for the Ad Platforms ‘Memoji library’ under the DEI framework, ensuring inclusive representation of employees globally.
Highlights:
- Operational Efficiency: Implemented streamlined processes and tools that enhanced content development speed and quality, resulting in cost savings and improved scalability.
- Drove Engagement and Adoption: Introduced formative educational methodologies (including Gagné’s Nine Events of Instruction) and technologies – standardizing the learning experience and paving the way for metric-based accountability; resulting in increased completion rates among learners within Ad Platforms training content.
Feb 2019 - Jun 2021
Applecare+ Technical Advisor
Apple · College Program
Role Overview:
AppleCare Advisor within the AppleCare College Program, providing solution-focused, customer-centered technology assistance on mobile and desktop products.
Certified for support in MacOS/iOS/tvOS/iPadOS/WatchOS and recognized for outstanding performance and mentoring capabilities.
Key Achievements:
- Performance Excellence: Consistently exceeded customer satisfaction and resolution metrics, surpassing team averages and ranking among the top advisors in the country.
- Mentorship and Leadership: Mentored new hires and team members, guiding them to achieve performance goals based on business metrics (KPIs) and customer feedback surveys.
- Certification and Specialization: Completed Apple TV/HomePod training, attaining certification as a Wireless Multimedia Advisor in November 2020, enhancing technical expertise and service capabilities.
Highlights:
- Recognition and Awards: Received the prestigious 2019 AppleCare Excellence Award for exceptional performance and dedication to customer service excellence. This is awarded to the top 3% of phone advisors within the entire organization.
Oct 2018 - Apr 2020
Undergraduate Research Assistant
Florida State University · College of Education
Role Overview:
Undergraduate Research Assistant at Florida State University College of Education, contributing to research projects focused on social media usage and its implications on student learning and development.
Key Achievements:
- Research and Data Analysis: Conducted detailed analysis of social media usage among high school students, identifying the role of drama in their personal and academic lives.
- Symposium Presentation: Developed and presented findings at the 2019 Undergraduate Research Symposium, showcasing the impact of social media on student interactions.
- Collaborative Research: Worked with the Students, Social Media, and Schools research group under the guidance of Dr. Vanessa Dennen and Dr. Stacey Rutledge, contributing to significant research initiatives.
Highlights:
- Content Analysis and Organization: Assisted lead researchers in content analysis, organizing sources, and preparing posters and articles for publication.
- Interview Data Analysis: Analyzed interview data to explore the implications of social media usage on learning development in both community and academic settings.
- Comprehensive Research Experience: Gained valuable research experience through extensive assistantship and participation in a colloquium course, enhancing my understanding of educational research methodologies.
EDUCATION
Jun 2017 - Dec 2020
Bachelor of Science Degree in Psychology
Florida State University
SKILLS
95%
Adult Learning Methodology
Tailored Approaches to Adult Education/Training
80%
Program Management
Efficient Planning and Execution of Educational Programs
92%
Instructional Design Principles
Applying Theories and Models to Create Effective Learning Experiences
85%
Authoring Tools
Captivate, Storyline, Rise
90%
Video Production
Final Cut Pro, Motion, After Effects, Premiere Pro, Camtasia
87%
Graphic and Visual Design
Adobe Photoshop CC/CS6 Certification, Creative Suite, Procreate, Keynote, Figma
AWARDS
2019
AppleCare Excellence Award
Apple Inc.